finding american — design + web development
Finding American is a visual essay by documentary photographer Colin Boyd Shafer that highlights the stories of people who have emigrated to America.
Scope
Research / Personas / Wireframes / Design / Build
Process
description
Colin provided the scope and details of his requirements and we researched personas, developed wireframes and the site architecture. For this particular project, I created the design for people who cared about culture, promoting diversity, and who appreciate art in its many forms. Particularly art for social change.
For this project, I had the opportunity to design and build a potential promotional website for Colin’s journey. The design phase of this project went through a few stages but a final theme was extrapolated from the initial mock up. I wanted to keep the overall look and feel quite minimal with subtle textures, colours, in order to direct the focus towards the storytelling and beautiful photography.
